Just weeks away, Black Friday 2015 (27th November) is set to be the biggest sales day on the internet…ever! Yes, ever. So the question remains, is your business ready?
It’s been around for some time; initially originating in the USA and migrating to the UK through Amazon. Black Friday 2014 experienced explosive sales over a very short period and there were certainly some notable logistical and fulfilment failures reported from some big brand names. Nobody expected the scale of Black Friday to become what it was in 2014 and so 2015 is likely to be an even bigger beast.
Free IMRG report download
We can give you a useful list of tips and thoughts, to help you prepare your business in the run up to the annual event, but first, here’s a useful report from the IMRG that you can download for free. It covers five recommendations to help your business avoid the pitfalls and issues that were experienced in 2014, focusing on: duration and management; tactical and dynamic discounting; contingency and variable capacity; variable service promise; multiple service channels.
Here’s a link to download the report right now:
Tips and thoughts to consider right now
Meanwhile, here’s our list of thoughts to help get you through the big event unscathed and hopefully having enjoyed a boost to your online sales:
Of course the best way to develop your ecommerce business so that it is primed and ready for sales opportunities such as this is to review your systems integration needs, to ensure that all parts of your business are freely talking – resulting is swift and efficient operations from order to delivery. Talk to us if you’d like some advice and guidance regarding your requirements for systems integration. We can help you to determine the right choices for your business and help you get where you want to be.
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