The million dollar question for many businesses!
Your customers would love you for it but what would it do to your overheads and how might you manage it? Do you absorb the costs and work on a lower margin? Do you build it into your prices and become less competitive? Do you only offer free delivery over a certain threshold?
It’s a nightmare question and one that many are looking to effectively answer. Whilst no two scenarios are the same, here’s some useful thoughts from a survey that we came across.
Free delivery is a big sales converter
A Compete Online Shopper survey makes for interesting reading. It suggested that free delivery is not only a serious consideration when deciding whether to make a purchase, it can affect the customer’s satisfaction level too. In fact taking the decision to offer free delivery can result in a significant uplift in your sales when you clearly communicate this.
Here are some key findings from the survey:
Which of the following would encourage you to buy more online?
Free delivery 93%
Free returns 67%
In-store returns 60%
In-store pick up 50%
Live chat 18%
There’s plenty of food for thought in those facts and figures. Maybe it’s time to take another look at your own delivery policy and see if you can makes any changes – it might just give your sales a big boost.
Oops! We could not locate your form.